Behavioral Change Models in Coaching Practice

Resistance to personal change at work is usually not a character problem. It is more often a rational response to perceived risk: uncertainty about what will change, fear of losing competence or status, or low confidence that the new way will actually work.

Behavioral change models can produce a sevenfold return on coaching investment, yet change still breaks when coaches choose the wrong lever for the problem in front of them (PricewaterhouseCoopers and Association Resource Center, 2024) .