Who We Are?


Sami Bugay

MCC - Master Certified Coach - ICF,
NCC - Certified Ontological Coach,
Assessor & Mentor - ICF,
Leadership and Team Coach

Sami received his initial coach instruction as a member of one of the first coach training cohorts in Turkey, and is an Master Certified Coach MCC-ICF, Assessor – ICF , NCC - Certified Ontological Coach over 7000 hours of coaching experience. Having continued his professional training and education over the years (see below for list), Sami also mentors and develops emerging coaches as an ICF accredited Mentor Coach.

In 2008, Sami developed and led the “Turkish Coaches Supporting Turkish Entrepreneurs” project which later earned the Local Spirit Global Presence Awardfrom ICF International at the Annual International Conference in Montreal. In 2009, he served as President Elect of the ICF branch in Turkey.

Before his introduction to the coaching and consulting profession, Sami was in the technology sector. Having started as a technical expert at Nurbil Information Technology Co., Sami eventually took on sales and marketing responsibilities and then moved on to become General Manager. Sami’s contributions brought Nurbil into the top 100 technology companies in Turkey.

In 2000, Sami was one of the three idea leaders behind the business model of baskuda.com, which went on to become one of Turkey’s leading e-business companies. Sami led the merger of baskuda.com with another company. In 2004, joined Enter Professional Informatics Services as Founding General Manager.

Sami was initially exposed to coaching in 2002, as part of his own personal and professional development. Having had the benefit of this positive experience, Sami decided to pursue coaching as a profession. In 2005, Sami started building his own leadership coaching and management consulting practice, taking on projects and clients individually as well as in partnership with international firms.

Sami’s extensive background in strategy and business management is a great asset to Sami’s current coaching practice, which includes one-to-one coaching of high level managers (at the ‘C’ level- CEO, COO, CFO etc.), team and group coaching, as well as delivery of professional training for leading companies in Turkey on leadership development, coaching, feedback and communication, and other organizational development subjects. Sami coaches in Turkish and in English.

Bugay, the author of Better Leaders Better Teams, an Amazon Best Seller, and ITC - Integrated Team Coaching, is awarded the Outstanding Graduate Award and Lifetime Achievement Award by Gestalt OSD Center Cleveland in 2021 for contributions to the coaching world.

Bugay is also a prelector of the School of Life founded by Alain de Botton. He was also President of the ICF Turkey Chapter between 2016 to 2018, Endeavor Turkey's mentor, and a Consultative Committee member. He is currently the director and head educator of the "I.C. Integral Coaching ", an ICF-accredited ACTP program.

Some of Sami’s core training to date has included;

Bert Hellinger Institute Netherlands                      Organizational Constellations Trainer Training,2016 – Netherlands

Jungian Coaching School                                          Jungian Coaching Training, 2016 - Slovania

Bert Hellinger Institute Netherlands                      Organizational Constellations,2014 - Netherlands

Newfield Network                                                       Ontological Coaching Program, 2011-12  -  USA

EGCP                                                                               Faculty Member, 2010-14  -  TR

EGCP                                                                               Eurasian Gestalt Coaching Program, 2009-10  -  TR

Academy for  Coach Training                                    Group & Team Coaching, 2008  -  USA

Integral Institute                                                           Integral Leadership, 2006  -  USA

Gestalt Institute Of Cleveland                                    International Coaching Program,2005-06   -  USA

Coaches Training Institute                                          CTI Coaching Program, 2004 – 2005     - TR

Gestalt Institute Of Cleveland                                    Gestalt Working With Groups , 2005  - TR

Istanbul Universitesi                                                     CP International Management, 1990 - TR

ITU                                                                                     BS, Mathematical Engineering, 1988  - TR


Professional Coaches with
ACC, PCC or MCC Accreditation